Prepared by Alex Vasquez · Prepared for ARC Hotel Group
In hospitality, perception is the product. Before a guest ever checks in, your brand has already made a promise, and right now, ARC Hotel Group's visual identity isn't keeping pace with the elevated experience you've spent five years building. This proposal outlines a full brand refresh and identity system designed to unify your presence across all 7 properties, so every touchpoint tells the same confident, cohesive story. The result: a guest-ready brand that earns trust before anyone walks through your doors.
Your investment for a complete, property-ready brand identity system: $8,500 USD
50% due at project kickoff ($4,250) · 50% due upon completion ($4,250)
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The pitch document. Lays out what you'll do, what it costs, and why you're the right pick. Ready to send as-is.
Service agreements with payment schedules, revision limits, and IP clauses already written in. Structured around actual freelance contract law.
Smart intake forms that gather everything you need from day one. No more back-and-forth.
The project playbook. Scope, deliverables, acceptance criteria, and timeline in one place. Generate from an existing proposal or start fresh.
Ask for a testimonial. A short, personal email your client will actually reply to.
When the scope shifts mid-project. Formalizes what changed, the budget and timeline impact, and gets both signatures before new work starts.
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